Branding

Logo, typographie, color palette, icons, pictures and illusatrations… These are all elements that reveal your values, your service or brand identity to make it unique.
Your identity have to translate your values, emotions to people and your users specifically.

Logo: Il est est le visage de votre société ou service. Celui-ci permettra au public de vous reconnaître facilement et rapidement et aussi de vous démarquer de vos concurrents.
Graphic guidelines: it will guarantee the consistency of your graphic identity and will allow your to be easily recognisable.

94%

of a user’s first impressions are design-related

0.05 sec.

time for people to have an opinion when your site is fully loaded

User eXperience and User Interface

Throughout your service, user experience plays an essential role. It is composed of this 4 items:

Value: Is it useful ?
Usability: Is it easy to use?
Adoptability: Is it easy to onboard ? Est-ce qu’il est facile de créer un compte ?
Desirability: Is it fun and engaging ?

From attracting visitors to converting them into users to creating a whole positive atmosphere, user experience will increase your return on investment

Improve effectiveness of off and on site findability
Convert traffic
Test and tailor experience to target personas
Help users find what they are lookin for
Turn users into returning users

88%

of your users won’t come back if they have a bad experience

25%

of apps are abandoned after a single day

95%

agreed with the statement that “good user experience just makes sense.”

Search Engine Marketing and Social Networks

You have built a world class service, you now have to make it visible to your leads.

Search Engine Optimisation: You must be in first results in page results of search engine for the keywords your leads use.
Social network: Find networks your leads use to reach them. Create your profil page, generate content, and exchange with your fans and users. Be human and earn visibility.
App stores: The App store and Play store counts each one more than 1 Millions of apps: You must optimize your content in order to be visible and easily findable for users.
Ad campaign: In addition to your search engine optimisation and your social network profil, you can build Adwords campaigns, promoted posts in Facebook and Twitter in order to increase your visibility and reach a wider and targeted public

93%

of online experiences begin with a search engine

75%

of users never scroll past the first page of search results

73%

of mobile searches trigger additional action & conversions