Au monde en fleurs website
Au Monde En Fleurs is a florist, based in Lausanne (Switzerland), who works environmentally based on seasons and with local products.
Situation
The client came to us in order to build a website to improve his presence on the web. He knew nothing about web and technology in general, that’s why he came to us to help him build his presence on the web and showcase his work.
Approach
Discovery
We had to know more about the client, his activity, his unique selling proposition and his ecological engagement. We also had to look at competition in Lausanne area to know how we could differentiate him form other florists.
Ideation
As the florist activity is very graphic, we didn’t wanted to denature his work and to render a very natural aspect without any artificial effects. We also wanted to highlight the handmade aspect as he is craftsman. The shop scenery was very fine tuned. We created the graphic identity from the existing logotype. In order to go fast and to fit the client budget we choose to develop a website with wordpress and a responsive template I customized for the specific needs of the client.
Result
In order to have a great render on the website, we realized a photo shoot afternoon with the client, taking picture of him crafting a bouquet of flowers and of the shop. Pictures were taken by Claudine Garcia, a professional photograph.
